Creativity and appeal are the hallmarks of the new communication campaign featuring MIKA and the PEUGEOT 108 | Media Peugeot International

Creativity and appeal are the hallmarks of the new communication campaign featuring MIKA and the PEUGEOT 108

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Thu, 15/03/2018 - 09:00
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The first advert bringing together MIKA and the PEUGEOT 108 was a real success. Today, the ambassador of the brand's compact city car is repeating the experience with a European communication campaign combining creativity with appeal.



MIKA and PEUGEOT are continuing their partnership in 2018 with a new European communication campaign filmed in Barcelona and made by the agency CREAM. The muse of the PEUGEOT 108 Collection performs one of his emblematic songs, the catchy 'Love Today'. The campaign launches on 15 March on screens in France and will also be available on social media with exclusive content.

The PEUGEOT 108 Collection gains six new colours in 2018. Four of them can be seen in the communication campaign, including the bright, sparkly Green Fizz. At the same time, the interior gains new colours and trim. The PEUGEOT 108 TOP!, a convertible version of the PEUGEOT 108 Collection, available with a green, blue or black canvas roof.

Perfectly matched in all circumstances, MIKA and the PEUGEOT 108 Collection share their dynamic personalities and innate sense of elegance in this new European communication campaign.

 ‘’I am delighted to be collaborating for another year with PEUGEOT.  It is a pleasure and makes me very happy to represent a brand that I have grown up with and that has been part of daily life since I was a child. The company and creative team have a colourful and joyful vision which makes it fun and effortless to work with them. We have fun on set and we have fun in the spot and that’s the ideal.’’ MIKA.

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