PEUGEOT and its agency, Willie Beamen, receive a gold award at the Grand Prix Stratégies du Sport for the film, “Drive to tennis"
On 22 November 2017, the jury of the 10th Grand Prix Stratégies du Sport 2017 award ceremony presented PEUGEOT and its agency, Willie Beamen, with a gold award in front of an audience of sport, marketing, communication and media professionals. This prize is awarded for the PEUGEOT “Drive to tennis” film, featuring a number of players who are ambassadors of the brand.
Selected as the best communication project in the sport sector, the film received the gold award in the Digital Marketing/Viral Films category. It features the PEUGEOT 3008 SUV, a real commercial success for the brand internationally, alongside some of the tennis players who are brand ambassadors for PEUGEOT.
A Premium partner of Roland Garros and Platinum partner of the ATP World Tour, PEUGEOT is now distributing this short film, which features seven tennis players who are ambassadors of the brand: seasoned players David Ferrer (Spain) and Juan Martín del Potro (Argentina), young rising stars Alexander Zverev (Germany), Lucas Pouille (France), Pablo Carreño (Spain) & David Goffin (Belgium), together with mentor Gustavo Kuerten (Brazil), a true tennis legend. A fine display of innovation by PEUGEOT, the film showcases tennis as a team sport.
Currently distributed on social media, the award-winning film can be viewed at: https://youtu.be/1XttYzPi-nc. Fans can check out all the latest news on the brand’s ambassadors on the digital platform #Drive To Tennis and Facebook: https://www.facebook.com/drivetotennis/.