Roland-Garros 2015: PEUGEOT continues with its commitment to tennis
Sunday 24 May 2015, first day of the Roland-Garros French International ; PEUGEOT, a partner in the tournament since 1984 and official transporter since 1989, will field a fleet of more than 200 vehicles for the movement of players, VIPs, officials and the public over the fifteen days. This year, the whole PEUGEOT range will be used to provide this service, with a guest star in the shape of a new addition to the Roland-Garros special editions: the urban chic PEUGEOT 108 Top! Roland-Garros. PEUGEOT and Roland-Garros, 31 years of partnership and shared common values: emotion, excellence and passion.
Roland-Garros opens its doors between 24 May and7 June 2015 and this important Grand Slam tournament is a tremendous opportunity for the awareness of and communication on PEUGEOT internationally, particularly through the signage deployed. PEUGEOT is taking advantage of the event to show some of the Roland-Garros special editions, with this year the PEUGEOT 108 Top! Roland-Garros, the RG21 HYbrid-bike and the Metropolis 400i 3-wheel scooter.
PEUGEOT Roland-Garros special editions
Since 1989 PEUGEOT has adopted the Roland-Garros signature through special editions that are evocative of the clay courts. In 2015, the PEUGEOT 208 (1) and the PEUGEOT 108 Top! (2) display a visual representation of this partnership.
On the outside, the PEUGEOT 208 Roland Garros can be distinguished by its clay court coloured mirror shells, special stickers on the sides and tailgate, coloured Peugeot lettering and 16” alloy wheels with special centre caps. Inside, its exclusive Cross of St Andrew perforated two-tone leather trim and embroidered mats, its coloured seat belts and finishers are indicative of the care taken over details. It is fitted with a huge range of standard equipment, from the panoramic sunroof to the dark-tinted windows, including the satellite navigation system, and is available in two colours: Perle Nacré White and Perla Nera Black.
The PEUGEOT 108 Top!, a new addition to the Roland Garros special editions, expresses sportiness and refinement. The “clay court” colour marks the exterior design, with Roland-Garros stickers on the front doors and tailgate, the mirror shells, the line across the front of the roof, the wheel caps with their coloured line, and its gloss black rear diffuser with central chrome tailpipe. The interior is also personalised: the 108 TOP! Roland Garros wears Rayura cloth with orange stitching, Roland-Garros embroidered mats, aluminium door sill trims, a coloured line on the front doors, a Cross of St Andrew sticker on the dashboard with its porcelain finisher. It also offers much equipment as standard: touch screen, automatic air conditioning, automatic lighting, keyless entry and starting, and is available in two colours : Lipizan White and Caldera Black.
As for China, this year the PEUGEOT 2008 and PEUGEOT 3008 Roland-Garros are made and sold there.
In Latin America, for the third year running, the PEUGEOT 308 Roland- Garros hatchback is produced and sold locally for the event.
PEUGEOT : official transporter since 1989
This year, the service will be provided using PEUGEOT 3008 HYbrid4, 508 RXH, 2008, 5008, iOn, RCZ R, 308, 308 SW, 308 GT, 208, 208 Roland-Garros, 208 GTi and the new 108 Top ! Roland-Garros special edition vehicles, as well Expert Tepees allocated to group transport.
The vehicles offer passengers Wi-Fi on-board using the Airbox Auto system from the Orange mobile network, allowing the simultaneous wireless connection of up to 19 devices.
Passengers can then access their preferred content during the journey.
The brand is making available engines that are efficient in terms of fuel consumption and CO2 emissions. And since 2008, PEUGEOT has organised training in eco-driving techniques for the drivers. Furthermore, the vehicles in the fleet will be cleaned using a waterless system. These two arrangements allow the CO2 footprint to be sharply reduced on one hand, and thousands of litres of water saved on the other hand.
As an illustration of the brand’s move up-market, for the 2015 event the fleet changes colour from Nacré White to Perla Nera Black.
The “Road to Roland-Garros “ programme still in the spotlight
Close to 240 million spectators followed the 2014 “Road to Roland-Garros” (#RoadToRG) transmissions, which for 7 years now have presented the biggest international players during the journey by PEUGEOT from their hotel to the grounds at the Porte d’Auteuil. Once again this year, the players are interviewed by, in addition to the Guillaume Dolmans and his offbeat questions, by …. the female voice of the PEUGEOT 508 RXH they are travelling in !
2015 : new ambassadors for the Lion
After David Ferrer, Nicolas Almagro and Novak Djokovic, the world number 1 on the ATP circuit who became PEUGEOT’s international ambassador in 2014, PEUGEOT is proud to count the following talented tennis players as new ambassadors : Française Alizé Cornet, the Swiss Belinda Bencic, the Argentinean Juan Martin Del Potro, the Spaniard Tommy Robredo, and the Belgian David Goffin.
A new games application and tennis competition: “Tennis by PEUGEOT”
The “Tennis by PEUGEOT” application, a real “games box” plunges the user into the world of PEUGEOT, of Tennis and of champions such as Novak Djokovic, David Ferrer, Tommy Robredo etc... World tennis icons and international ambassadors for the brand.
PEUGEOT has chosen the Adictiz Box platform and its “App Social Reward” module to create the application, launched on 22 May 2015 on the occasion of the tournament. This “Tennis by PEUGEOT” application is available for iOS and Android and from the http://tennis.peugeot.com website. Available in French, English and Spanish, this application immerses the user in the world of tennis through the media game where, for example, photos can be posted on Instagram with #TennisByPeugeot.
Key dates in the partnership between PEUGEOT and the French Tennis Federation
1984: Entry of PEUGEOT to the VIP Village of the tournament
1989: Peugeot becomes official transporter and launches the first special editions
1996: Creation of the “Rencontres Peugeot Roland-Garros “ tournaments in France
1999: Creation of the “Rencontres Peugeot Roland-Garros “ tournaments abroad.
2000: First Roland-Garros scooter special edition
2005: First Roland-Garros bicycle special edition
2008: First eco-driving training for drivers of the Roland-Garros fleet
2011: iOn, first 100% electric vehicle in the official transport fleet
2014: signature of the partnership with Novak Djokovic and 30 years of the partnership with FFT
2015 : signature of the partnership with Tommy Robredo, David Goffin, Juan Martin Del Potro,
Belinda Becic and Alizé Cornet
(1) PEUGEOT 208 Roland-Garros from 21,000 €
(2) PEUGEOT 108 Top ! Roland-Garros from 15,950 €