2018 Paris Motor Show : PEUGEOT Showcases Three World Premières | Media Peugeot International

2018 Paris Motor Show : PEUGEOT Showcases Three World Premières


PEUGEOT is presenting three world premières in Paris this year. Alongside the new PEUGEOT 508 SW, the general public will discover the fully electric, autonomous PEUGEOT e-LEGEND Concept for the first time, the veritable incarnation of an optimistic and ultra-desirable future. PEUGEOT is also unveiling its new Hybrid Plug-in petrol engines. PEUGEOT is approaching this energy transition calmly and with one conviction - providing technologies to improve driving pleasure.

NEW PEUGEOT 508 SW - a Daring Estate Car

PEUGEOT is unveiling the SW version of the new PEUGEOT 508 a few days ahead of the trade launch of the saloon. The new PEUGEOT 508 SW is breaking the codes of the hotly contested D-segment estate market and draws its inspirations from shooting brakes. Sitting low and with a dynamic shape, the new PEUGEOT 508 SW cuts a striking design. It has successfully allied athletic elegance with practicality in its spaciousness, volumes and the accessibility of the boot space. Very much imbibed with the brand’s DNA, the new PEUGEOT 508 SW’s excellent steering and suspension combine remarkable road hugging performance with a perfectly mastered body movements. It is equipped with the latest generation of PEUGEOT i-Cockpit®. Its efficiency, safety and high-end comfort-focused design is the promise of intense driving sensations.


PEUGEOT is presenting an exciting vision of the future of driving pleasure through this latest concept car, which is a desirable and emblematic vehicle. By adopting a realistic frame (4.65 m in length), this is a projection into the future of the automobile that draws on the PEUGEOT brand’s in-built elegance.
PEUGEOT e-LEGEND CONCEPT is the technological manifesto of PEUGEOT’s vision of a fully electric, customisable, connected, autonomous vehicle.
Its style re-interprets the major themes of the 504 Coupé with a lightweight, athletic, chiselled and sensual shape. The cab is arched towards the back, enjoying broad glazed surfaces. The front and rear signature lights repeat the three, trade-mark claws.
There are four driving modes available - two autonomous and two manual - with the choice always left up to the driver.
Immersion inside the passenger compartment is total, thanks to the FOCAL® acoustics and the 49” digital screen curved towards the occupants, who can watch films, media content or even a shot of the road, depending on the driving mode selected.
The materials used are warm, blending velvet and wood to offset the frenzied rush towards a digital future.


PEUGEOT is also unveiling its new Plug-in Hybrid petrol engines in Paris. This new range will complement the existing PEUGEOT 3008 and new PEUGEOT 508 and 508 SW engines. The HYBRID and HYBRID4 (four-wheel drive) will also be in arriving on the new PEUGEOT 508 and PEUGEOT 3008 in Autumn 2019.
The PEUGEOT driving experience is being enriched with new driving modes both for pleasure and revived sensations thanks to the fully electric ZEV mode's magic effect, the efficiency of the four-wheel drive mode (HYBRID4), the power of the Sport mode and the versatility of the Hybrid mode.
The simple and intuitive technology provides absolute freedom; the freedom of use with a vehicle that is suitable for road-based, urban or outdoor routes. The freedom to choose, with two or four-wheel drive, 225 or 300 Hp, saloon, SW or SUV. The freedom to use the four driving modes.
These two new engines are a clear illustration of PEUGEOT’s vision of unrestricted, exciting and ever-more efficient driving.


The PEUGEOT stand welcomes visitors from 4-14 October and covers more than 2000 m² in the heart of Hall 1 (stand C320). Its sleek and modern design aims to offer the public a seamless and pleasant experience based on the brand’s current trends, further boosted this year with:

The inclusion of a monumental LION, the brand’s new ambassador. This 12.5-metre long and 4.8-metre high sculpture was developed by designers in the PEUGEOT Design Lab. It embodies the pride of PEUGEOT and celebrates the 160 year anniversary of the emblem.

The three world firsts, with the new PEUGEOT 508 SW, the PEUGEOT e-LEGEND Concept car and the new PEUGEOT HYBRID PLUG-IN engines

Updates on two launches for the brand. The new PEUGEOT 508, a sharply-styled and striking salon, embodies the promise of intense driving sensations and demonstrates the brand’s ambitions in this segment. The new PEUGEOT RIFTER is sturdy and distinguished, and the right size for daily adventure. The PEUGEOT RIFTER 4x4 CONCEPT showcar is even more assertive as it is all-wheel drive.

The brand is also presenting an extension to its range of PEUGEOT 2008, PEUGEOT 3008 and PEUGEOT 5008 SUVs and its compact PEUGEOT 108, PEUGEOT 208 and PEUGEOT 308 vehicles.

PEUGEOT Sport news with the presentation of the PEUGEOT 208 WRX by Sébastien Loeb. Engineers at PEUGEOT SPORT have worked tirelessly to hone the new version of the PEUGEOT 208 WRX for the 2018 FIA World Rallycross Championship. The developments that have been made to the PEUGEOT 208 WRX, which comes close to 560 horsepower, aim to make it even more powerful and efficient. This off-road lioness is even lighter and faster but also easier to drive, with a more responsive chassis and more torque available. The three PEUGEOT Total Team drivers will be on the stand on 5 October to meet motor sport fans.

The PEUGEOT Design Lab team will be exhibiting 8 wireless tools developed for Peugeot Outillage (circular saw, jig saw, sander, etc.). The “office”-sized brand’s Lion ambassador is being unveiled. The Lifestyle range will also be on show: new PEUGEOT 508 and GTi range bags, LEGEND claw-marked clothing, salt and pepper shakers, etc. All the Lifestyle products are available from the online store http://boutique.peugeot.com.

PEUGEOT is the only manufacturer that offers a full mobility range: bicycles, scooters, private and utility vehicles. This year, the general public will discover the latest PEUGEOT Cycles and Peugeot Motocycles news

PEUGEOT Cycles is presenting four new electric bikes. The LEGEND eLC01 is already on the market. Both retro and modern, it is designed for urban use. Three Powertube bikes (with integrated batteries) will be unveiled for the first time: two Trek bikes, eT01 FS (full suspension) and eT01, as well as the eR02 road bike. The eM02 Powertube mountain bike, which is already on sale, is also being displayed. “Last kilometre” mobility ranges are also being presented: the folding electric eF01 bike and the electric e-Kick scooter that was developed with MICRO. Sales on-line have also been announced for the whole PEUGEOT Cycles range, subject to availability.

Peugeot Motocycles is revolutionising the GT and compact GT segments by unveiling its new “Urban GT” scooter for the first time. Combining nippiness in the city with exclusive connected technology for daily navigation, it also has the aesthetic codes that make up the very DNA of PEUGEOT. In particular, the lighting has been inspired by the new PEUGEOT 508. The scooter was developed and manufactured at the long-standing Peugeot Motocycles factory in France and is being presented on the PEUGEOT and Peugeot Motocycles stands (Hall 3) at the Motor Show.

Visitors can also enjoy the lounge area, where they will discover all the services offered by MYPEUGEOT.