Launch of the new PEUGEOT e-208 international campaign with Novak Djokovic
PEUGEOT is launching its new international advertising campaign "Move to Electric" by calling on its ambassador Novak Djokovic who has just played his first match at the Australian Open, being held in Melbourne from January 20th to February 2nd, 2020.
The Brand's new campaign features a PEUGEOT e-208 and aims to focus on PEUGEOT’s electrification. Through its 210-year history, its electric and hybrid engines, and its 'Buy your PEUGEOT, choose your powertrain' strategy, the PEUGEOT brand is serenely and concretely committed to the era of the energy transition.
Through this campaign, Novak Djokovic is sending out a strong message: at the age of 7, he knew that his future would not be dull. It is easy to then draw a parallel between his story and that of PEUGEOT, whose promise is to offer an exciting and reassuring vision of the future #UNBORINGTHEFUTURE
By taking part in this campaign and wearing an "Electric" patch on his jersey sleeve, the world's No. 2 in the ATP rankings is highlighting his awareness of environmental protection and is endorsing PEUGEOT's electrification strategy.
The launch of the campaign is taking place on the opening day of the 108th Australian Open, the first leg of the Grand Slam tour.