The new PEUGEOT 208 and e-208 at the tennis tournament in Rome
As the Platinum partner of the ATP Tour since 2016, PEUGEOT will be present at the Rome Master 1000 as Partner and Official Car of the tournament, to be held from 13th to 19th May. 6 PEUGEOT ambassadors will be sporting the brand’s colours on this occasion: Alexander Zverev, Juan Martin Del Potro, Lucas Pouille, Diego Schwartzman, Fernando Verdasco, Pablo Carreño Busta.
From the 13th to 19th May, Alexander Zverev (No. 4 ATP), Juan Martin Del Potro (No. 8), Diego Schwartzman (No. 25), Lucas Pouille (No. 28), Fernando Verdasco (No. 38) , and Pablo Carreño Busta (No. 42) will face the best world players on the clay courts of Foro Italico in Rome. Built for the 1960 Rome Olympics, Foro Italico is still one of the strongholds of Italian sport. Equipped with different multi-sport facilities, it includes 11 tennis courts.
These six prestigious players, of German, Argentinian, French and Spanish nationality, are part of the team of ambassadors that the PEUGEOT brand established in 2017 to heighten the international deployment of its sponsorship strategy in the world of tennis.
As the Partner and Official Car of the tournament, PEUGEOT will be providing players and VIPs present in Rome with a fleet of 80 vehicles made up of new PEUGEOT 508 sedan and SW and PEUGEOT 3008 SUVs.
The brand will also be showcasing the new PEUGEOT 208 and e-208 in Rome. PEUGEOT has been transitioning through the transformations of the automotive world since 1810. Because the energy transition is a real opportunity, the new PEUGEOT 208 will be offered from launch in electric, gasoline or diesel version. This new generation of PEUGEOT 208 is truly part of the PEUGEOT brand’s move upmarket and this is confirmed by its sharp design, infusing youth and energy. Innovative in its distinctive style, the new PEUGEOT 208 is also innovating with a new generation of the PEUGEOT i-Cockpit© with a 3D head-up combo and a range of driving aids from the upper segments.
The 508 PEUGEOT SPORT ENGINEERED will also be given pride of place and displayed for a day at this Italian tournament. With this concept, PEUGEOT is proving that an electrified motorization can also be synonymous with pure pleasure, that electric is the source of smart neo-performance, which combines intensity and efficiency.
Entrusted to the expertise of PEUGEOT SPORT engineers, the Concept 508 PEUGEOT SPORT ENGINEERED is derived from the radical PEUGEOT 508 HYBRID sedan. This high performance/low emissions concept delivers exceptional performance, unprecedented on a PEUGEOT with a sharp and athletic stylistic treatment.
The tournament in Rome is the last Master 1000 before the French Grand Slam of Roland-Garros which will start on May 26th.