The new PEUGEOT 208 at the Barcelona Tennis Tournament | Media Peugeot International

The new PEUGEOT 208 at the Barcelona Tennis Tournament

Wed, 17/04/2019 - 14:00

The new PEUGEOT 208 will be one of the main stars of the Barcelona tennis tournament. Introduced to the general public for the first time in Spain, it will be the muse alongside the PEUGEOT brand's prestigious ambassador players. Pablo Carreño Busta, Fernando Verdasco, Lucas Pouille and Leonardo Mayer will face the best world players on clay in Barcelona. PEUGEOT is the "Partner and Official Car" of this tournament which will take place from 20th to 28th April.

From 20th to 28th April, Pablo Carreño Busta (27th in the ATP rankings), Fernando Verdasco (38th), Lucas Pouille (31st) and Leonardo Mayer (62nd) will face the best world players on clay at the Real Tennis Club Barcelona.

These four prestigious players, from Spain, France and Argentina, are part of the PEUGEOT ambassadors team, which was set up in 2017 to boost the international deployment of the brand's sponsorship strategy in the world of tennis.

Created in 1953, the Barcelona tournament is ranked among the ATP 500 tournaments. This year is the 67th edition, which will be played at the end of the Monte Carlo Masters 1000 and just before the opening of Roland Garros on May 26th. As the Partner and Official Car of the tournament, PEUGEOT will be providing players and VIPs in Barcelona with a fleet of 27 vehicles made up of new PEUGEOT 508 sedans and SWs, and PEUGEOT Travellers.

For the first time in Spain, PEUGEOT will be introducing the new PEUGEOT 208 in Barcelona, the star of the last Geneva Motor Show, in its GT Line version. PEUGEOT has been transitioning through the transformations of the automotive world since 1810. Because the energy transition is a real opportunity, the new PEUGEOT 208 will be offered from launch in electric, gasoline or diesel version. This new generation of PEUGEOT 208 is truly part of the PEUGEOT brand’s move upmarket and this is confirmed by its sharp design, infusing youth and energy. Innovative in its distinctive style, the new PEUGEOT 208 is also innovating with a new generation of the PEUGEOT i-Cockpit © with a 3D head-up combo and a range of driving aids from the upper segments.

The new PEUGEOT 508 SW and the SUV PEUGEOT 3008 will also be given pride of place within the facility. The new PEUGEOT 508 SW will be presented in GT Line version and the PEUGEOT 3008 SUV in GT version.

The new PEUGEOT 508 SW is upending the codes of the disputed D-segment estate market and draws its inspiration from the world of shooting brakes. With its low and dynamic silhouette, the new PEUGEOT 508 SW embraces a striking design: it succeeds in combining athletic elegance and practicality in terms of spaciousness, volume and accessibility to the boot.

Beyond the undeniable critical success with more than 60 trophies obtained in the world including the prestigious status of car of the year in March 2017, the PEUGEOT 3008 SUV is also enjoying an incredible commercial success in the world with more than 662,000 cars sold.