The new PEUGEOT 508 showcased at Peugeot Avenue Paris
Until the end of May 2018, Peugeot Avenue Paris is exclusively hosting the new PEUGEOT 508 during an event organised around the brand’s technological universe.
Since 8 March, Peugeot Avenue Paris has been the only place in France where it is possible to see the brand’s radical new sedan. Two new PEUGEOT 508s were presented in ultimate red and dark blue in a window display on the Champs-Élysées, surrounded by lighted structures inviting visitors inside to see the vehicles.
Since the first concept of a self-driving car should not be without automotive thrill, PEUGEOT INSTINCT CONCEPT has invested the showroom to exhibit the brand’s technological mindset.
The ‘Automated Technology’ digital experience implemented in Balzac alcove lets visitors experience an immersive, technological tunnel. The three universes are presented with the mechanics of a kaleidoscope, in a unique soundscape that features Focal sound bars. Visitors can receive a video of their experience by e-mail and can share it on social networks.
This exhibition ends the 16th and final season of Peugeot Avenue Paris and will serve as a transition into “all digital”, continuing the pursuit of a singular customer experience. From here on out, these digital devices will supplant the physical showroom, offering an immersive experience available 24/7 to the brand’s customers the world over.
Peugeot Avenue Paris: 136, Avenue des Champs-Elysées – 75008 Paris