New PEUGEOT 508 in the spotlight at the Tokyo Open Tennis Championships | Media Peugeot International

New PEUGEOT 508 in the spotlight at the Tokyo Open Tennis Championships

Tue, 01/10/2019 - 09:00

PEUGEOT, as an ATP Tour Platinum Partner since 2016, will be at the Tokyo Master 500 tennis championships in its capacity of Partner and Official Vehicle Provider during the entire period of the tournament, from 30th September to 6th October. Two PEUGEOT ambassadors will be sporting the brand colours at the event: Lucas Pouille and Pablo Carreño Busta.

The Brand will be exhibiting both new PEUGEOT 508 and PEUGEOT 308 during the competition.

PEUGEOT, a Partner and Official Vehicle Provider for the tournament, will furnish a fleet of 12 vehicles for players and VIPs attending the event at Tokyo. The cars provided will be new PEUGEOT 508 and 508 SW, PEUGEOT 3008 and 5008 SUVs and PEUGEOT 308 SW.

The Brand is also exhibiting the new PEUGEOT 508 sedan at Tokyo. This new vehicle, featuring a low, compact architecture, a new, sleek yet strong exterior design, a spectacular interior with a brand-new version of the PEUGEOT i-Cockpit®, promises to provide unique driving sensations. Its exemplary road holding, new engine range and extensive technology range, not forgetting a generational leap forward in terms of quality make new PEUGEOT 508 the world standard-bearer of the brand’s up-market strategy.

PEUGEOT 308 will also be exhibited during the tennis championships

The Japan Open Tennis Championships have taken place since 1972 ; it became part of the ATP Tour in 1990. Today, it is ranked in the ATP 500, attracting the world’s top ten players. In this 48th season, this year, the professionals, Lucas Pouille (ATP ranking 24) and Pablo Carreño Busta (ranked 63) will be playing at the Ariake Coliseum in Tokyo, which will also accommodate the Olympic Games in 2020. Matches will be played on a hard surface, a change from the clay courts used for Olympic matches from 1975 to 1982.

These two prestigious players, one French and one Spanish, are ambassadors of the PEUGEOT Brand, a team formed in 2017 to help roll out the Brand’s international sponsoring strategy in the tennis sector.