PEUGEOT creates a new digital platform: Drive to Tennis
In 2016, PEUGEOT, official partner of the ATP World Tour, of Roland-Garros, as well as of many professional players, strengthens its commitment to tennis fans with the creation of a new digital platform: Drive to tennis hosted on http://tennis.PEUGEOT.com.
Throughout the season, PEUGEOT will be involved in the most important ATP World Tour tournaments to create original and live content: exclusive player interviews, behind the scenes footages and PEUGEOT ambassadors’ life on the Tour.
Tennis fans will be invited to play specific games, participate in a series of contests and interact with their idols on a social wall.
A gaming section and a series of contests will allow fans to win premium gift from PEUGEOT ambassadors, with whom they will interact continuously through a social wall. All these contents will be relayed with #DriveToTennis hashtag on social networks.
All these viral contents will be broadcasted with the hashtag #DriveToTennis on social media platforms. Drive to tennis will live in synergy with ATP World Tour Uncovered, the Tour’s weekly TV magazine show aired across 170 countries and presented by PEUGEOT.
As a committed partner for over three decades, PEUGEOT continues to affirm itself as a major actor in the world of tennis.
Follow us with the hashtag #DriveToTennis !