The PEUGEOT 208 elected "Car of the Year 2020" in Argentina | Media Peugeot International

The PEUGEOT 208 elected "Car of the Year 2020" in Argentina

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The new PEUGEOT 208, launched at the end of August in Argentina, has much to celebrate. It has just established its leadership in the compact sedan segment for the third consecutive month.

As an echo to this sales performance, it was awarded the title of "Car of the Year 2020" in the "Regional Production" category on 2 December by journalists who are members of the PIA ("Periodistas de la Industria Automotriz”[1]). This is the 21st award received by the new PEUGEOT 208 in the world and the first in Argentina.

 

 



Undisputed sales leader

Since it was launched in Argentina at the end of August 2020, the new PEUGEOT 208 has, for the third consecutive month, been the number one seller in the Hach Mainstream B segment, with a 26.6% segment share in November alone. This segment is itself on the rise, accounting for 12.5% of the Argentinian market in October and 13.3% in November.

The new PEUGEOT 208, manufactured at the El Palomar factory (Buenos Aires), accounts for nearly half of the brand's sales in Argentina.

PIA's "Car of the Year 2020" award

On 2 December, the 28 members of the PIA ("Periodistas de la Industria Automotriz") awarded the new PEUGEOT 208 the coveted title of "Car of the Year 2020" in the "Regional Production" category.

The jury required that the participating vehicles be all new models, or redesigns of existing models, launched between 1 December 2019 and 30 November 2020.  The decisive factor for winning the title - in either category - was to choose the best price, product and innovation ratio.

This is the 21st prize won by the new PEUGEOT 208, after prevailing over the prestigious COTY 2020 ("Car Of The Year 2020[2]") prize awarded last March by the European press, and the first prize won by the city car in Argentina.

About the PEUGEOT 208

The new PEUGEOT 208 asserts its youthfulness by enshrining the values of the PEUGEOT brand: Excellence, Allure and Emotion. Its athletic look conjures lively and cheerful sportiness. Its meticulous, high-quality design gives it a top-of-the-range character, perfectly in line with the PEUGEOT brand's strategy of moving upmarket. The new PEUGEOT 208 has arisen at the heart of the B segment by making its contribution to what makes the PEUGEOT range so successful today: assertion through design and distinctiveness through innovation and technology, much like the new and unprecedented generation of the PEUGEOT i-Cockpit® 3D and the many latest-generation driving aids.

The manufacture of the new PEUGEOT 208 marks a turning point in the history of PEUGEOT Argentina as it is an unprecedented industrial project for which the El Palomar Production Centre has undergone a major industrial transformation to accommodate the CMP (Common Modular Platform), the new modular and multi-energy platform of the PSA Group.

[1] "Journalists of the Automotive Industry"

[2] “Car of the year 2020”

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