Laboratories for ideas
For PEUGEOT, a concept car is not a free exercise in style. It is part of a real brand strategy. It is a heightened vision of its image, it nourishes and inspires its stylistic and technological vision in the long term. It is the equivalent of haute couture versus ready-to-wear in the fashion world.
PEUGEOT always develops its concept cars so that they are functional and drivable in order to offer a complete experience, even when dynamic.
For several years now, PEUGEOT concept-cars have had realistic dimensions (architecture & wheel size) and are equipped with elements that can be pictured in production vehicles.
More information in the press release.