PEUGEOT : First prize for Reliability in the Grand Prix of Automobile Brands 2020
The thirteenth edition of the Grand Prix des Marques was held in Paris on 16 September 2020 at the initiative of the magazine "le Journal de l'Automobile". On this occasion, the PEUGEOT brand was awarded the first prize for reliability.
This year's Journal de l'Automobile considered that, in view of the unprecedented health and economic crisis, the study traditionally carried out by Kantar in May 2020 needed to evolve. It gave way to a special COVID 19 edition.
The new study carried out in July 2020, with a representative sample of 1,500 French people, showed that the price of the vehicle was even more decisive and that the issues of Reliability, Safety and Environmental Impact were becoming increasingly important in the choice of car brand. The magazine therefore decided to award three prizes: Reliability, Safety and Environmental Impact.
On the criterion of Reliability, to the question asked: "Which brands do you think have an excellent reliability performance? "the PEUGEOT brand was favoured by more than 66% of those questioned.
"It's very gratifying to be in first place on this reliability criterion, which is completely in keeping with the spirit of our Brand. Reliability has been part of our DNA for 210 years and many of the Brand's emblematic models have symbolised it in the minds of the French.
This is particularly accentuated by the move upmarket that we have initiated several years ago, whose credibility is based on very ambitious objectives of reliability and perceived quality. "said Guillaume COUZY, Director of PEUGEOT France.