Laurent BLANCHET is named Product Director of PEUGEOT | Media Peugeot International

Laurent BLANCHET is named Product Director of PEUGEOT

Fri, 31/10/2014 - 17:45

Laurent BLANCHET, Manager of the PEUGEOT range of cars, has been named Product Director of PEUGEOT, with effect from 3 November 2014. He reports to Maxime PICAT, the PEUGEOT brand CEO. 

At the PSA Peugeot Citroën Group since 1993, Laurent Blanchet is 47 (Paris Institute of Political Studies) and has occupied many positions abroad, notably in Spain and Latin America, as well as in the areas of sales and product marketing. Since 2011 he has been in charge of the lion brand’s range of cars and has contributed greatly to the success of recent models in the range, such as the PEUGEOT 2008 and 308.

Xavier PEUGEOT, the Product Director of PEUGEOT since 2012 and who contributed greatly to the construction of a coherent and world product range, is named Product Director of CITROÊN.