Valérie Ponce nominated as PEUGEOT Communications Manager
Valérie Ponce was appointed Head of Communications for the Peugeot brand on 1st September 2016.
She holds a master’s degree in foreign languages and a postgraduate diploma in international business, and joined PSA Peugeot Citroën in 1989. She became part of Citroën’s Product and Markets Division in 1998, where was market manager then product manager. In 2003, she took charge of the new Citroën C5 project as product project manager until the vehicle was launched in 2008. She was then appointed director of advertising and media for France, before heading Citroën France's marketing division in 2011. In December 2014, she was in charge of the launch of the DS brand in France. In March 2016, Valérie Ponce became the Marketing Director exclusively dedicated to developing the image and reputation of the DS brand in France.
Alexandre Guirao, Head of Communications, has decided to leave the Group for personal reasons and take his career in a new direction.