A new PEUGEOT 308 stars in "LUCY", the latest film by Luc Besson! | Media Peugeot International

A new PEUGEOT 308 stars in "LUCY", the latest film by Luc Besson!

Tue, 05/08/2014 - 20:45

Starring in its first role, the Car of the Year 2014 appears alongside leading actors Scarlett Johansson and Morgan Freeman in "LUCY", Luc Besson's latest film, set for international release this year. The film tells the story of a young student who, as a result of circumstances beyond her control, finds her mental capabilities grow infinitely. She then "colonises" her brain and acquires unlimited powers.


Cinema finds a new muse

Following Besson's well-known film "Taxi" (1998) and his more recent film "3 Days to Kill" (March 2014) starring Kevin Costner, "LUCY" is the third feature-length film in which the famous director has honoured a PEUGEOT with a part. Generating over 138,000 orders since its launch in 2013, the PEUGEOT 308 fitted straight into this science-fiction film: The protagonist, "Lucy" takes the wheel of a PEUGEOT 308 during a breath taking high speed chase through the streets of Paris. The Lion brand-car once again shows off its matchless efficiency, dynamic performance and road holding by racing down the capital’s famous rue de Rivoli.

After the US on July 25th, "LUCY" is set for cinema release in France on August 6th 2014, and will journey on to another 50 countries.