PEUGEOT: 3 World Premieres at the 86th Geneva International Motor Show | Media Peugeot International

PEUGEOT: 3 World Premieres at the 86th Geneva International Motor Show

Tue, 01/03/2016 - 08:00

Following 2015, a year marked by a 4.6% increase in sales, PEUGEOT is entering 2016 with renewed vigour and celebrating its return to racing.  PEUGEOT sold 1,710,000 vehicles worldwide last year, with strong growth in Europe (up 9.7%), China (up 5.6%), Africa and the Middle East (2.3%) and the Pacific region (9.1%).  Sales were boosted by the worldwide success of the PEUGEOT 8 range:

  • The continued success of the PEUGEOT 308, the Brand's best-seller, in the top 3 on the European C-segment podium, driving PEUGEOT'S desire to move its range up-market, with up to 23% of the mix produced by the GT Line, GT and GTi by PEUGEOT Sport finishings

  • The success of the new PEUGEOT 208, launched a year ago in Geneva with European sales up 10%

  • The success of the new PEUGEOT Partner, the Brand's most popular light utility vehicle

  • Technological and environmental success with 25 PEUGEOT vehicles best-in-class winners in Europe (8 with PureTech engines, 4 with THP engines and 13 with BlueHDi engines) in terms of reduced CO2 emissions and the title of Engine of the Year for the PEUGEOT PureTech engine.

With 3 PEUGEOT World Premieres and the launch of its first SUV of the year at the Geneva Motor Show, the Lion continues on its path in 2016.


New PEUGEOT 2008, the World Premiere of the Brand's compact SUV

January saw the  PEUGEOT 2008 DKR win the Dakar Rally in magnificent style[1]. It won 9 out of 13 stages, including 2 one-two-threes, 5 one-twos and the final victory in its second participation in the South-American Dakar. After racing 9,500 km in atrocious conditions, PEUGEOT SPORT added to a long list of victories, which already includes four Dakar wins in Africa between 1987 and 1990, as well as success in various other events such as the Le Mans 24 Hours, the World Rally Championship, the World Rallycross Championship and Pikes Peak.

Six weeks after the Peterhansel/Cottret duo won in their PEUGEOT 2008 DKR, PEUGEOT is presenting the world premiere of the new PEUGEOT 2008, the Brand's compact SUV, in Geneva.

The PEUGEOT 2008 entered the ring in 2013 with strong arguments. Customers loved its elegant design and dynamic features. There has been continual growth in volume, with production ramped up to 515,000 vehicles[2] worldwide – in Europe as well as Brazil and China - making the 2008 PEUGEOT's most successful international product. In Europe, this success is illustrated by a place in the segment's top 3 which has been firmly established since the launch.

To compound this performance, the PEUGEOT 2008 has been given a bold SUV design, with power and appeal. Its fender flares, vertical front grille and overriders confirm its robustness designed for everyday use. The Ultimate Red colour epitomises the power of the 2008.

The Access, Active and Allure levels are complemented by the superior GT Line. This new trim, common to the entire PEUGEOT range, adds a sporty and chic theme to the red/black spirit.

The PEUGEOT 2008 gives you a unique feeling of supreme control - which is addictive. The PEUGEOT i-Cockpit® embodies the driving characteristics of the PEUGEOT 2008: intuitiveness, flexibility, safety.

The Grip Control, an enhanced traction control system, extends the usability of the 2008 to all types of road conditions. It is combined with Mud & Snow certified winter tyres.

The Mirror Screen uses MirrorLinkTM and Apple Carplay® technology and, along with the reversing camera, equips the PEUGEOT 2008 with Active City Brake and Park Assist, rare in this segment.

All versions have that distinctive benchmark dynamic behaviour. The Euro6 engines ensure high-level driving pleasure while remaining fuel efficient. Four versions are Best-in-Class in their segment, including the 1.2L PureTech 130 S&S BVM6.


PEUGEOT Traveller: an invitation to luxury travel and comfort

Presented as a world exclusive at the 2016 Geneva Motor Show, the PEUGEOT Traveller has made a remarkable entry into the Combispace and VIP Shuttle sector.

PEUGEOT Design provides this segment with the new distinctive features of the brand's SUV and saloon cars. The PEUGEOT Traveller's assertive design exudes strength and elegance.

PEUGEOT has equipped the Traveller with many other attractive features making it a benchmark in the segment. Its new base, adapted from the EMP2 modular platform, provides top quality, efficiency and record fuel consumption levels in the segment.

Its Euro6 BlueHDi engines are equipped with the most efficient pollution control technology on the market with a SCR (Selective Catalytic Reduction) system upstream of the DFP (Diesel Particulate Filter). Already tried and tested since July 2013, they combine driving enjoyment and performance, offering up to 180 hp and 400 Nm. Thanks to this technology, the PEUGEOT Traveller range boasts an average CO2 emission level of only 140 g/km (5.4 l/100 km), crowning it best-in-class in the segment.

On board, the PEUGEOT Traveller promises calm journeys thanks to road qualities that are worthy of PEUGEOT's expertise, as well as luxury comfort and ambience. Multiple configurations up to 9 seats and a wide range of equipment, sometimes exclusive in the segment, make the PEUGEOT Traveller a vehicle that makes life easy and adapts to everyday life.

As regards safety, the PEUGEOT Traveller was given the 5-star rating in the Euro NCAP tests, the results of which were released in December 2015.


PEUGEOT Traveller i-Lab, the VIP shuttle 3.0

The launch of the new PEUGEOT Traveller combispace confirms the brand's goal of applying its dynamic strategy to all segments. With the PEUGEOT Traveller i-Lab, it presents its vision of the future for business customer travel. Connectivity is revolutionising the services offered for a unique and streamline experience. 

In this segment, the PEUGEOT design provides new distinctive features from the brand's SUVs and saloons.

Based on the EMP2 platform, this VIP shuttle 3.0 has an optimum balance between exterior volume and interior roominess.

For on-board guests, travelling becomes an inspiring journey that is conducive for business. The four individual seats are arranged opposite one another around a giant 32" touch tablet, with the capacitive touchscreen and supported by an arch. With the WiFi hotspot, Bluetooth®, induction charging docks or virtual reality headset, all uses are possible.

For the driver, the PEUGEOT Traveller i-Lab's technological equipment guarantees the satisfaction of its passengers. Journeys are made in complete safety with road sign reading and driver inattention monitoring devices.

The new generation of PEUGEOT connected 3D navigation informs the driver in real time and in a contextualised way. Therefore, it optimises journeys according to the traffic and the passenger's agenda.


PEUGEOT 2008 DKR: The champion Lioness of the 2016 Dakar Rally[3] is presented at Geneva

It's here, making its first public appearance since its return from South America: the PEUGEOT 2008 DKR number 302, driven by the Stéphane Peterhansel and Jean-Paul Cottret team - winner of the 2016 Dakar Rally. The feline beauty of the Dakar Lioness of Stephane Peterhansel, “Mister Dakar”, now etched a little deeper into Dakar Rally legend with this twelfth victory, is on display in Geneva. Lower and wider, it has a superbly enhanced muscular design. Sand dunes, rocky tracks, fords... it devoured all the traps which make the Dakar one of the last great adventures on the Planet.     

Under its carbon skin, the PEUGEOT 2008 DKR hides double triangle coil spring suspension with 460 mm travel, as well as magnesium one-piece wheels matched to 37 inch Michelin tyres which are still as robust, but lighter and more efficient for tackling such diverse and difficult terrain. Under the engine cover beats the big cat's heart - in spite of the flange imposed on it, the 3.0 litre twin-turbo diesel V6 had gained even more power, delivering 350 hp and 600 Nm torque. Its extended range was particularly valuable during the winding stages. 

And the DAKAR 2016 heroes will be there too! Stéphane Peterhansel will be meeting PEUGEOT fans on 5 March and Sébastien Loeb on 11 March at the PEUGEOT stand.

Around the PEUGEOT 2008 DKR, PEUGEOT SPORT will be displaying its other creations:

  • 308 GTi by PEUGEOT Sport, a radical version of the Brand's Best-seller, with its 1.6 THP 270 hp engine

  • 308 R HYbrid, the compact saloon which drives like a supercar, with its 500 hp hybrid powertrain!


PEUGEOT FRACTAL concept: the PEUGEOT i-Cockpit® of the future

With over 2.2 million customers won over since 2012 and the launch of the 208, the PEUGEOT i-Cockpit® has become the distinguishing marker of the latest designs from the Lion. In 2015, PEUGEOT unveiled a new prospective study through an innovative concept called PEUGEOT FRACTAL. Behind the futuristic design of this electric urban coupé is hidden a new version of the PEUGEOT i-Cockpit® where the attention to sound provides an even more instinctive driving experience.

Following on from sight and touch, hearing has become the third sense explored, giving driver and passengers a unique immersive experience thanks to a 9.1.2 sound system combining a high-quality 9.1 set-up that features tactile bass systems built into the back of each seat, developed by high-end specialist FOCAL, allowing the ‘spatialisation’ and ‘dynamisation’ of sound.

In the cabin, PEUGEOT FRACTAL focuses on innovative technology. The heads-up system comes with a digital tablet with HD holographic display, while the compact steering wheel has built-in touch pads and a double touch-sensitive interface to control the functions and acoustic ambiance. 80% of the interior trim surface is printed in 3D, such as the anechoic surfaces which guide the sound like in an auditorium.

Driven by an entirely electric powertrain, this urban coupé develops 204hp and has a 450 km range thanks to a streamlined design, a weight of just 1,000 kg and Tall & Narrow tyres with a narrow tread. It is certainly swift, reaching 100 km/h in 6’’8 and covering 1,000 m in 28’’8. It is perfectly at home in the city with its compact stance (just 3.81 m) and variable ground clearance of 7 to 11 cm.


PEUGEOT at Geneva: A design and warm environment for 3 World Premieres

Covering some 2650 m2, an emotive experience awaits the public in hall 6 at the Palexpo, with 3 world premieres – the New PEUGEOT 2008, PEUGEOT Traveller and PEUGEOT Traveller i-Lab – the PEUGEOT Fractal concept, the PEUGEOT 308 R HYbrid demonstration vehicle, the PEUGEOT 2008 DKR, winner of the 2016 Dakar Rally, and the entire PEUGEOT 8 range.

Peugeot will be showing off its sports expertise and technology in 3 themed areas. The GTi by PEUGEOT SPORT area will display the 308 GTi by PEUGEOT SPORT and the 208 GTi by PEUGEOT SPORT flanked by the PEUGEOT 308 R HYbrid and the PEUGEOT 2008 DKR, winner of the 2016 Dakar Rally. A 308 GTi by PEUGEOT SPORT simulator will allow the public to discover the driving experience offered by PEUGEOT SPORT's latest model. The Technologies area will present the range of PureTech and BlueHDi efficient engines, the EAT6 gearbox and the PEUGEOT 308 R HYbrid powertrain. Finally, the Roland Garros range – PEUGEOT 108 Roland Garros and PEUGEOT 208 Roland Garros – is on display in a dedicated area, watched over by Belinda Bencic, the Swiss women's tennis prodigy and PEUGEOT's ambassador in Switzerland.

PEUGEOT, the only brand in the world which covers all of today's mobility needs, will also be exhibiting the new electrically-assisted bicycles by PEUGEOT CYCLES, the PEUGEOT AE21 and eC01.100 HYbrid-Bikes. The eC01.100 is fitted with the new Bosch Active Line 400 Wh (500 Wh optional) system and the NuVinci Harmony Optimized H!Sync continusly variable automatic transmission, which makes the ride even smoother and increases the autonomy. 

PEUGEOT will be inviting its visitors to sit down, relax and recharge their mobiles in a lounge area on a stand also decked in copper-coloured Coupe Franche livery.  There will also be a Shopping area for them, where the iconic PEUGEOT salt and pepper mills will be on sale along with a wide range of spin-off products.


Connectivity: For calm and connected journeys

PEUGEOT is inviting visitors to the Geneva Motor Show to discover its new generation of connected services. The new PEUGEOT capacitive touchscreen includes all the services used for simplifying journeys and driving. Simply touch the screen lightly with your finger or use voice control.

Voice recognition provides additional security, especially for using the Navigation, Telephone and Media features without taking your eyes off the road.

The new generation of PEUGEOT connected 3D navigation, controlled by voice recognition and/or using the touch-screen includes free lifetime updates of the mapping 4 times a year and the associated PEUGEOT Connect connected services for 3 years [4].

PEUGEOT Connect includes:

  • TomTom Traffic real-time traffic information

  • The location and prices of service stations and car parks

  • Weather information

  • Local search of points of interest (POI)

Alert Zones completes the offer as an option.

Thanks to real-time traffic information, this new PEUGEOT navigation system saves time and brings peace of mind by avoiding traffic jams.

Connection to PEUGEOT Connect services is automatic and at no extra cost with PEUGEOT Connect SOS & Assistance (SIM card and data included), if the vehicle is equipped with it. If this is not the case, connection can be made by tethering (modem method) via a smartphone connected by USB, Bluetooth or WiFi.

PEUGEOT Connect Nav also integrates the Mirror Screen function so that you can use smartphone applications on the Peugeot 7" touchscreen. The Mirror Screen is offered with both Apple CarPlayTM and Mirrorlink® technology to guarantee a wider range of compatible smartphones.


PEUGEOT Scooters: the story goes on, on 2 and 3 wheels

The world's oldest brand for motorised two-wheelers will again be on the PEUGEOT stand at the Geneva Motor Show. An opportunity to present 3 flagship scooters from its range:

PEUGEOT Metropolis 400, the most technological 3-wheel scooter on the market, is showcased in the Blue Line D-air special edition. The original “straight cut” distribution of the matt black and blue, an exclusive PEUGEOT

 look, the sporty, adjustable, smoked wind deflector, the machined black rims and the stainless steel sport exhaust make the Blue Line edition the perfect compromise between style and sportiness. The level of safety equipment on the PEUGEOT Metropolis is even higher on this D-air version, equipped with the Dainese jacket and airbag system, which has no physical connection to the scooter, with the quickest activation in the world (record response time of 45 ms). The ergonomic design of the PEUGEOT Metropolis is firmly focused on user comfort with its hands-free “Smart Key” ignition system, its tyre pressure indicator, its electric parking brake and enough space under the seat for two helmets. And lastly, the PEUGEOT Metropolis is of guaranteed French origin!

Inspired by the legendary S55 and S57, the Django is a stylish and modern reinterpretation of the famous PEUGEOT scooters of the 1950s. With the launch of the Django 50 in spring 2015, the full range now has 3 sizes: 50, 125 and 150cc. Offering something for everyone with the HERITAGE, SPORT, EVASION and ALLURE worlds, it is the Evasion Dragon Red 125cc version of the Django on display in Geneva. With an even more exclusive, neo-retro look and chrome front pannier, it also has incredible passive safety features: front/rear SBC active distribution brakes. Smart and connected, the Django is the perfect companion about town. The owner’s full-face helmet can be accommodated when the scooter is parked, and his mobile telephone can even be charged on the move thanks to the 12V socket (available as standard).

The Django scooter can also be customised down to the very last detail using the online configurator (on the Peugeot Scooters website). This digital configurator lets you choose from a range of engines, colours, wing mirrors, seats, panels, lighting signatures and various accessories, all from the comfort of your home computer. There are 110,000 possible combinations! A chance to make a Django tailored to your needs, a unique Django: Django_ID.

Speedfight IV 50cc is the 4th instalment in a saga that began almost 20 years ago. With 600,000 units sold to date, it is back more powerful and better equipped than ever with the Iceblade version. For those looking for sportiness and design, this brand-new, modern finish features red air inlets and headlamp surrounds, as well as an aluminium floor plate. Its white rear shell gives it the look of a “single-rider” two-wheeler. The world of the paddocks is within reach! The spirit of competition lives.


[1] Subject to appeal

[2] As of the end of December 2015

[3] Subject to appeal

[4]  Marketed upon launch in 11 countries (Germany, Austria, Belgium, France, Spain, Great Britain, Italy, the Netherlands, Poland, Portugal and Switzerland). Other countries including outside of Europe are under review.