Peugeot at the Shanghai Auto Show supported by record sales
On a stand of 1525 sq m presenting 16 vehicles, Peugeot is showing the youngest and widest range in its history in China, an expression of allure “à la Française” with a complete range of Roland Garros models, the “Onyx” concept car, and unique technological know-how with the Peugeot Hybrid Air.
Unprecedented sales growth
The Shanghai Auto Show takes place at a time when Peugeot’s sales in China are growing particularly strongly. During the first quarter of 2013, Peugeot invoiced more than 72 000 cars, an increase of 31 % compared to the first quarter of 2012, in an overall market up 18 % in the same period, establishing a new historic record in China.
An extended range backed by the e-power strategy
With the three-box 308, the 408, the 508 and the 3008 launched in January 2013, Peugeot now has the most modern and the widest range ever offered in the Middle Kingdom. This modern range of vehicles produced in China is completed by an imported range that has also been very successful in the country, with a tripling of sales since the start of the year, carried by the success of the 4008 SUV and the RCZ coupé.
At the end of the year, the new Peugeot 301, presented as a preview in Shanghai, will be added to the Peugeot range in the very strategic M segment, which represents more than 50% of the Chinese market. The 301 delivers the Peugeot marque’s promise by having a high level of quality, the distinctiveness of refined design, care over details and a stimulating and rewarding driving experience, following the example of every Peugeot, whatever its level in the range.
In China, the range is now strengthened by the “e-power” strategy introduced last year.
“E-power” is the complete renewal of the engine range, with the new 1.6 CVVT engines and of course the new 160 hp 1.6 litre THP engine, recognised as the best engine in the world in its category. And tomorrow, other new 1.2 litre THP, 1.8 litre CVVT and 1.8 litre THP engines will join the range offered, to the great benefit of Chinese customers.
The Peugeot marque is also presenting a technological breakthrough with HYbrid Air, an original drive train associating petrol and compressed air in a full-hybrid solution. This technology, intended for large scale production is affordable, simple and robust, allowing Peugeot to aim for fuel consumption of 2 litres/100km and CO2 emissions of 49g/km.
All of the vehicles presented at the Shanghai Auto Show are core models in the marque’s range and contribute towards the continuous development of the dealer network, which will attain 400 4S dealerships, covering 80 % of the Chinese territory, by the end of the year.
Roland Garros range: a winning partnership exported to China
A partner at the Roland Garros French International for over a quarter of a century, Peugeot is now exporting this prestigious partnership, which embodies the marque’s values of sporting excellence, allure and emotion, to China.
The red clay of Roland Garros, the centre court, the unique atmosphere of this tournament are as much elements of the French touch as the marque’s Chinese customers will find under the surface on the 508, 3008 and the imported 308 CC and 207 CC.
Onyx: the inspiration, the dream brought to China
Sculpted as close as possible to the materials, this supercar has been created by passionate designers that have drawn their inspiration from the world of competition. With its V8 engine mounted at the middle rear, Onyx propels it admirers into a world of high performance, under control in all circumstances thanks to intuitive instrument and controls.
Over and above its astonishing aesthetics, it explores the use of new materials, in their natural state, to go even further in the search for efficiency.
The passion for innovation has never ceased finding expression in Peugeot’s 202-year history - it is one of the oldest automobile marques. A radical body style … an intense feeling that comes from the first time you see it. The sharply honed bodywork highlighted by the striking contrast of its materials and colours. Worked by hand by a master craftsman, the wings and doors are made from a sheet of pure copper.
Polished to a mirror finish, this metal relies on no covering or coating for its protection. So it will change in appearance over time, acquiring the patina of age. Onyx is alive! The other panels of the bodywork are made of carbon fibre, painted matt black.