Milan Design Week 2015: Premiere of the ONYX lighting projects & presentation of the Peugeot Foodtruck
Following on from their inaugural visit in 2014, Peugeot is returning to the Zona Tortona from April 14-19 for the 2015 Milan Design Week. Exhibiting 650m2 space at 31 Via Tortona, the Global Brand Design studio Peugeot Design Lab will be premiering a new range of ONYX lighting products.
Fresh from its April 2nd launch in Paris the PEUGEOT Footruck will also be on display before it moves to join the French Pavilion for the 2015 Milan Universal Exposition.
ONYX Lighting: a trio of projects, contrasting materials & technology
In 2012, PEUGEOT unveiled its ONYX trio, Superbike Supertrike & a Supercar whose innovative bodywork is made of carbon fibre and copper, its pure cabin made of felt and NewspaperWood, the vehicle is powered by a 600 hp hybrid drive train. This supercar, which associates the latest technologies with natural raw materials, found in 2014 its static partner in the ONYX sofa, a 3-metre long seat made of carbon fibre and Volvic volcanic lava stone. Presented for the first time at the 2014 Milan Design Week, the ONYX sofa is the first piece in a made to measure furniture collection.
The ONYX chandelier is the second piece in Peugeot Design Lab’s collection of custom made furniture. The ONYX furniture range seeks to explore the concept of: unique pieces of furniture, made to measure, to suit the choice, origin and personality of the customer, but which always respects a common idea: the union, via a pronounced clear cut, between hyper-technological materials and raw and natural materials.
Descending elegantly from the ceiling the tips of the 3m chandelier almost touch the ground. A rare and unique piece of Indonesian Banyan wood is seamless blended with the latest 3D printing technology to produce the ONYX chandelier. The opposing natures of these two materials are brought into sharp contrast by PEUGEOTs signature “sharp cut”.
Peugeot Design Lab’s designers worked with our automotive lighting partners at OSRAM to specifically tailor a set of adjustable LED sources for the ONYX chandelier.
ONYX NewspaperWood lamps
NewspaperWood is manufactured from recycled newspapers each textured ring being not a year of a trees growth but a page of the day’s newspaper. In 2014 Peugeot Design Lab printed 20,000 newspapers for their Milan Design Week show, at the end of the week the 3 000 remaining newspapers were recycled into a block of NewspaperWood, the waste of the 2014 show thus became a primary material in the creation of the products for the 2015 show.
The Peugeot Design Lab NewspaperWood envelops a rich copper shade that is connected to a sculpted white porcelain prototype lamp.
ONYX 3D printed lamps
A collection of 3d printed lighting fixtures sits suspended between the unique ONYX chandelier and the series of identical NewspaperWood lamps.
For Cathal Loughnane, the Head of PEUGEOT DESIGN LAB:
“Peugeot has amassed over the last 200+ years a wealth of knowledge not only in the mass production of a diverse range of products but also in the creation of ultra-exclusive one off concept cars. This 3D printed lighting project started life as an experiment by Peugeot Design Lab to see what would happen if we mixed the concept technologies applied to the ONYX chandelier and the mass production technologies of the NewspaperWood lamps. The objective being to see if we could combine the exclusivity and unique forms of a concept product with the accessibility of a mass production lamp”
The PEUGEOT Foodtruck: the Lion launches a bistro
Designed by Peugeot Design Lab and unveiled in Paris on April 2nd, the PEUGOET Footruck combines innovative new experiences to deliver high-quality food on the go. The PEUGEOT Food Truck is compact and perfectly suited to an urban environment. Its short front and rear overhangs providing enhanced manoeuvrability, while its long wheelbase offers considerable load volume.
Once on site, the PEUGEOT Food Truck spreads its wings to double its width to offer a versatile space that can easily be adapted to a variety of environments and events. Le Bistrot du Lion includes areas for food preparation, dining and refreshments, as well as a DJ booth—capitalizing on the new digital music platform launched by the brand, PEUGEOT MUSIC, which offers web radio and exclusive playlists.
To make sure everyone gets the most out of the experience, the PEUGEOT Foodtruck comes equipped with everything needed to feed 30 patrons comfortably inside Le Bistrot du Lion, with a collection of standing tables all shaded under Umbrosa parasols. A responsible attitude: Le Bistrot du Lion is designed to recuperate and recycle all waste and insure that once folded up Le Bistrot Du Lion leaves the city in exactly the same state as when it arrived.
Foodies can watch the chef’s every move thanks to a 46-inch screen and a sound system by leading French speaker-maker Focal. The speakers retransmit even the faintest sizzle of the food on the stovetop with astounding accuracy and are great for live sound when hooked up to the Le Bistrot du Lion mix table, which French DJs Adriano and The Reflex took for its first spin.
To accompany the PEUGEOT Foodtruck during its travels Peugeot Design Lab has created the new PEUGEOT salt and pepper mill set. The duo, dubbed Milan, is the brand’s latest homage to the alliance of the culinary arts and design. The Milan set are the first mass-market mills designed by Peugeot Design Lab. They will initially only be available for purchase at the French Pavilion during the 2015 Milan Expo, and then will subsequently be distributed through PSP Peugeot (Poivrières Salières Production) sales outlets.
The Milan set, which is made at the PSP factory in Quingey, in eastern France, is made beech wood locally sourced in Franche-Comté forests and boasts the unique U-Select system, which allows the user to precisely adjust the size—and thus taste—of the grounds using six size settings.
Peugeot mills are sold worldwide, with 2.5 million units manufactured each year. They hold a prized place with the world’s chefs thanks to the precision of their gears and their remarkable longevity.
After the 2015 Milan Design Week, the Peugeot Foodtruck will travel a few miles across town to the 2015 World’s Fair Expo Milano where it will serve as the platform for the French Pavilions culinary demonstrations.
2015 Motion & Emotion Show: where the invisible becomes visible.
At the 2014 Milan Design Week Peugeot Design Lab created an immersive show around the piano PEUGEOT DESIGN LAB pour PLEYEL. A crisscrossing array of strings dynamically lit by the movement of the music enveloped the audience allowing them to not only experience the pianist’s emotions as a sound but also a visual show.
In 2015 Peugeot Design Lab will continue this exploration in the form of the next Motion & Emotion show "Field Of Sound" developed in collaboration with Fabian Oefner and Simon Schubiger. A 36 metre squared field of more than 5000 plexiglass blades sways with the music, each subtle change in the pianist’s touch of the keys translated into a shift in the movement of the blades.
The Anthology Space
Founded in 1810 Peugeot has produced and still produces to this day a wide variety of culinary products. During the 2015 Milan Design Week a selection of mill, knives and appliances from Peugeots 205 year history will be on display.