Award for the PEUGEOT 2008 in Ireland

Mon, 25/11/2013 - 13:45

In its 37th year, the “Continental Irish Car of the Year” awards have once again distinguished PEUGEOT in Ireland, with the 2014 title in the Small Car category going to the 2008 Urban Crossover.

The ’Irish Motoring Writers’ Association has just made its annual motoring awards, the most important in Ireland.

The 51 eligible new models, all on sale during the previous 12 months, were split into five categories: Small Car, Compact Family Car, Family Car, Executive Car and Performance Car.

The jury, made up of 28 professional motoring journalists, made their choice in each category based on a wide range of criteria, including innovation, safety, comfort and dynamic qualities, spaciousness and build quality.

The PEUGEOT 2008, launched in the Irish market in July, carried off the prize in the Small Car category, ahead of the Renault CLIO.

This means that PEUGEOT has been distinguished by the “ Continental Irish Car of the Year “ awards for the 7th time in four years : in 2009, the 3008 carried off the title in its category, as well as in the general classification. The marque continued its thrust in 2010, winning two of the five awards - the 5008 in the Family Car category and the RCZ  in the Performance Car category ; then the 508 received the Family Car  car title 2011, followed by the  208 making its mark in the Small Car category in 2012.

The PEUGEOT 2008, a compact, agile and multi-role crossover, with innovative instruments and controls, a refined style and strong character, distils the marque’s expertise in city cars and its now recognised know-how in the field of Crossovers, illustrated in particular by the Grip Control system.

Perfectly in tune with the dynamism suggested by its profiled styling, the PEUGEOT 2008 conceals the latest generation of engines under its bonnet, with their particularly well contained fuel consumption: with its e-HDi Diesel and 3-cylinder petrol engines, the PEUGEOT urban crossover stands out with CO2  emissions from 98 g/km.

Success has been achieved, both quantitative and qualitative: launched in Europe between May and July this year into the rapidly developing CUV category in the B segment, the PEUGEOT 2008 had already recorded 65 400 orders to the end of October, a volume well above the objective for the date, and has gained a place on the podium for compact Crossovers.

With a very high trim level mix - 70 % of orders in Europe are for the top trim levels 3 and 4, against an initial objective of 50 % - the PEUGEOT urban crossover also demonstrates that all of its models are participating in the marque’s move up-market.   

Produced first at Mulhouse, where the dedicated production capacity has been progressively brought up to 650 vehicles per day to meet the strong sales demand, production and sales of the PEUGEOT 2008 will start in China in 2014, then in Brazil in 2015.