The PEUGEOT 2008 voted winner in Poland | Media Peugeot International

The PEUGEOT 2008 voted winner in Poland

Mon, 16/12/2013 - 16:30

Auto Swiat, the most important of the Polish motoring media, has just announced its annual awards: the 2008 urban crossover has been distinguished in its category, ahead of stiff competition.

For the 5th year of the “Golden steering wheel” awards, organised by the most important Polish motoring magazine, the readers being called on to vote for the new models launched in Europe during 2013.

The 49 eligible vehicles were split into 6 categories.

Introduced in Poland during the summer in 2013, the new 2008 carried off the award in the most contested category, that of SUV/CUV, with strong competition from the 12 models in contention.

It was ahead of the Range Rover Sport and the BMW X5 on the podium.

The PEUGEOT urban crossover has amassed many distinctions, the most prestigious of which were gained recently in Italy and Ireland.

The PEUGEOT 2008, a compact, agile and multi-role crossover, with innovative instruments and controls, a refined style and strong character, distils the marque’s expertise in city cars and its now recognised know-how in the field of crossovers, illustrated in particular by the Grip Control system.

Perfectly in tune with the dynamism suggested by its profiled styling, the PEUGEOT 2008 conceals the latest generation of engines under its bonnet, with their particularly well contained fuel consumption: with its e-HDi Diesel and 3-cylinder petrol engines, the PEUGEOT urban crossover stands out with CO2 emissions from 98 g/km.

Success has been achieved.

First, quantitative : launched in Europe between May and July this year into the rapidly developing CUV category of the B segment, the PEUGEOT 2008 has already recorded 73 600 orders to the end of November, a volume well above the objective for the date

Next, qualitative: with a very high trim level mix - 70 % of orders in Europe are for the top trim levels 3 and 4, against an initial objective of 50 % - the urban crossover also demonstrates that all of PEUGEOT’s models are participating in the move up-market.   

The 2008 is produced at Mulhouse, where the dedicated production capacity has been progressively brought up to 650 vehicles per day to meet the strong sales demand. The overseas calling of the model will be demonstrated with production and sales of the PEUGEOT 2008 starting in China in 2014, then in Brazil in 2015.