Peugeot launches the 3008 in China and accelerates its growth in the world’s largest car market
Peugeot has officially launched the Chinese version of the 3008, built at the Wuhan plant (a DPCA joint venture in the province of Hubei), during a national launch convention that brought together more than 1200 guests from the press and the dealer network at Chengdu, on 9 January 2012 With the launch of the 3008, Peugeot expands it range by entering a strategic new market, that of SUVs in the C, which is the fastest growing segment in the Chinese car market. With this new launch, Peugeot means to continue the Marque’s strong momentum, including in sales, which at 216 000 units increased by 24.5 % in 2012, nearly four times the growth in the market (+ 7%).
3008 China: a vehicle for conquest to continue the Marque’s strong momentum in the Chinese market.
The Peugeot 3008 has been adapted for China by the PSA styling centre at Shanghai to bring it closer to the tastes expressed by Chinese customers for SUV vehicles with a strong identity.
By launching the 3008 in China, Peugeot sets off to conquer young, dynamic customers that are looking for a very versatile vehicle with a strong style, both outside and in the treatment of its cabin.
Since its first year of commercialization, Peugeot plans to sell 40,000 units of 3008, in order to respond to the continuous growing needs the SUV market and will in turn benefit the results of the dealer network, which itself is undergoing strong development (324 dealers at the end of 2012).
Ambitious objectives in China for the period 2013-2015
The launch convention for the 3008 in China was also the opportunity for Dong Feng Peugeot to announce its objectives for the next 3 years: the Marque is planning strong expansion, supported by an ambitious product plan that will see the launch of 6 models between 2013 and 2015.
By 2015, Peugeot will have a network in China of 500 dealers operating at the Marque’s highest standards, providing geographic cover of 85 % of the Chinese territory (compared to 65 % today) and has set itself the objective of 450 000 sales annually, more than double the volume achieved in 2012.
The Peugeot 3008 also benefits from the “e.Power” plan, which aims to offer Chinese customers the very best of the PSA Peugeot Citroën Group’s European engines, with in particular the Direct Injection Turbo petrol THP engines, developed in cooperation with the BMW Group.
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