PEUGEOT joins forces with NAPAPIJRI to create an exclusive special edition of the 3008 Crossover
Since its launch in 2009, Peugeot has sold 400,000 of its 3008 Crossover vehicles – making it a real success! In order to develop an exclusive 3008, Peugeot has joined forces with a sportswear brand with a strong identity which shares its values, NAPAPIJRI. So, a Crossover capable of reaching the polar circle is born: the Peugeot 3008 NAPAPIJRI.
Shared values: exacting standards and emotion
NAPAPIJRI, meaning Arctic Circle, was founded in 1987. The brand, whose logo is the Norwegian flag, started with mountain bags then skiwear before establishing itself with innovative and creative Sportswear.
The emotion aroused by NAPAPIJRI clothing inspires travel, discovery and expedition in extreme conditions which demand high tech materials.
So, it becomes clear that the 3008 will affirm its character and its off-road style still further with, as an exclusive and for the first time, the spirit of NAPAPIJRI.
The 3008 NAPAPIJRI is fitted exclusively with exterior badges, door sills, mats and a steering wheel badge bearing the NAPAPIJRI logo. The seats also have NAPAPIJRI imprinted in the centre of the seat and the wheel rims are also personalised.
It is available with three engine choices, 1.6 HDi 112bhp FAP, 1.6 e-HDi FAP 112bhp and 2.0 HDi FAP, and in four colours, Black Pearl, Pearl White, Rich Oak and Vapour Grey. This limited edition is enhanced with standard fit equipment, with WIP Nav navigation, rear parking assistance, Head-Up Display and the ‘Adventure Pack’.
The two brands have jointly developed an innovative 360° communication system which is launched at the Paris Motor Show, where the 3008 NAPAPIJRI has its world premiere and where customer orders will open. It will be sold in 15 countries at a price of €29,200.