PEUGEOT 208 GTi 30th: “The legend returns” after 30 years
Out on 1st October The PEUGEOT 208 GTi 30th plays the leading role in “The legend returns” on show from 1st October on YouTube. This realistic 3D photo film revisits on of PEUGEOT’s most emblematic advertising films, “The bombardier” created by Gérard Pires (Taxi, Sky Fighters) in 1984 for the 205 GTi. Staged in the style of a blockbuster, the launch of “The legend returns” is accompanied by the provision of digital content on social networks.
A technical feat
To combine the cinematography techniques of 30 year ago with the best of current 3D animation, and to do it in a completely seamless way, to create a spectacle appropriate to the sporty nature of the PEUGEOT 208 GTi 30th, this was the challenge entrusted to the production company WIZZ Design. This challenge, taken up by Andy’s (multiple award winning 3D creators and famous for their animations “The Crew “ and “ ZombiU “ created for Ubisoft), to achieve this marriage, is a true technical feat.
The initial few seconds of the spot are taken from a film from the eighties, with no alteration: to do this it was necessary to find the original film reel and then digitise it. The legendary idea with the PEUGEOT 205 GTi and the bombardier has been reworked while observing the framing of the film of the time. Each element (bombardier, PEUGEOT 205 GTi and 208 GTi 30th) has been modelled in 3D to allow the animation of the vehicles and the transition from the original 4/3 format to the current 16/9 format to be managed.
For the enjoyment of GTi and PEUGEOT fan communities
Since 17 September the GTi communities, PEUGEOT fans and prospective customers have been discovering exclusive “teaser “ content on the social networks (FaceBook, YouTube, Instagram, Twitter and Google+).
After the launch of the film, original content, such as making of, bonus scenes, film posters, Vine videos… will add to the experience around the film. A Tumblr created for the occasion will group all this content together, as well as other exclusive features.
The hashtags #GTiLegend and #Peugeot208GTi30th will bring together the discussions and impressions of the public.
About the PEUGEOT 208 GTi 30th anniversary special edition: the most radical GTi from PEUGEOT Sport
PEUGEOT presents the 208 GTi 30th to the public at the 2014 Paris Motor Show, with sales starting in November 2014.
30 years after the 205 GTi, PEUGEOT reinterprets the legend in a more radical version of the sporty 208 GTi.
The 208 GTi 30th delivers more intense driving sensations with its new Euro 6 1.6-litre THP petrol engine developing 208 hp and torque increased to 300 Nm. It is mated to a six-speed manual gearbox a Torsen limited slip differential and specific suspension and steering settings, for exceptional traction and effectiveness.
Its sporty and assertive temperament can also been seen in its stance and look, in particularly by its two-material livery, separated by a straight cut line.