PEUGEOT launches a desktop sculpture of its new brand ambassador | Media Peugeot International

PEUGEOT launches a desktop sculpture of its new brand ambassador

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Thu, 27/09/2018 - 04:00

In October 2018 PEUGEOT will start selling online a miniature replica of the monumental PEUGEOT Lion, that will be present at the Paris Motor Show. This timeless and spectacular sculpture has been created by the PEUGEOT Design Lab team. The Lion ambassador celebrates the 200+ year history of the brand and 160 years of existence of its iconic logo.



PEUGEOT addresses fans of the Lion brand with this desk-sized reproduction of the monumental sculpture. Collectors can decorate their home or office with this chrome-plated metal sculpture. It will easily stand on a shelf or a desk due to its compact size: 28cm long and 10.5cm tall. The miniature Lion is delivered in a black case and is priced at €149 incl. VAT on the PEUGEOT Lifestyle online store https://boutique.peugeot.com

The PEUGEOT Design Lab team created the XXL Lion replica, revealed for the first time at the Geneva Motor Show in March 2018. This timeless and spectacular artistic expression with flowing and sculpted surfaces symbolizes the pride, strength and excellence of PEUGEOT. It celebrates the 160 years of existence of the iconic logo, created in 1858. The original Lion walking on an arrow symbolised the three qualities of the PEUGEOT saw blades produced by the brand: flexibility, the strength of the teeth and speed of cutting. While the arrow conveys the concept of speed.

This desk-sized Lion sculpture will be visible in the dedicated PEUGEOT Design Lab corner right next to its big brother on the PEUGEOT stand at the Paris Motor Show from 4th October.

Discover all of the products in the Peugeot lifestyle store at https://boutique.peugeot.com

Full information about Peugeot Design Lab is available at www.peugeotdesignlab.com.

Go behind the scenes of the Peugeot Design Lab projects on Instagram: @peugeotdesignlab

Find Peugeot Design Lab on Facebook: www.facebook.com/peugeotdesignlab

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