PEUGEOT is launching its Lifestyle collection with its new identity
PEUGEOT is launching a new range of clothing for its fans, friends and sales teams: T-shirts, polo shirts, shirts, pullovers, sweatshirts, body warmers and windbreakers. Accessories they can use on a daily basis: pens, notebooks, mugs or umbrellas. The designers of the PEUGEOT Design Lab studio have infused a modern, technical and high quality design into each piece of this collection, bearing the new PEUGEOT logo or the Brand Icon, portraying the coat of arms. This new lifestyle range is enhancing PEUGEOT's new identity and asserting its move upmarket. It is available from today on the online shop https://boutique.peugeot.com
Lion lovers, women and men alike, will be able to wear the modern and comfortable new clothing line, in any season. They can choose from caps (19 € incl. VAT), T-Shirts (19 € incl. VAT), short-sleeved polo shirts in pique knit (29 € incl. VAT), organic cotton shirts (49 € incl. VAT), sweatshirts (59 € incl. VAT), bodywarmers (69 € incl. VAT), wool and cashmere pullovers (89 € incl. VAT) or windbreakers (89 € incl. VAT). Most models are available in different colours.
A broad range of elegant accessories to delight PEUGEOT fans. The wallets, notebooks and pouches (€27 to €32 incl. VAT) are designed with an innovative recycled leather. The jewellery-finished pin (15 € TTC) will complete their outfit. The soft touch pens (5 € TTC), the black or white ceramic mugs (12 and 13 € TTC), the key ring (5 € TTC) as well as the folding or large size black or blue umbrellas (14 to 22 € TTC), will become must-have items for them on a daily basis.
The designers of the PEUGEOT Design Lab created the new logo and applied it to each item in the collection. The Brand Logo, a magnificent coat of arms adorned with a lion's head in profile on a black background, targets brand enthusiasts. The Brand Icon, with the outline of the coat of arms and the line encompassing the PEUGEOT lettering, is aimed at fans of more iconic and refined codes. It is embroidered on the shirt as well as the jumper. The PEUGEOT name appears subtly on the sleeves of the polo shirts or the bottom of the sweatshirt.
The designers have meticulously worked on the technicality of each garment or accessory. The quilted patterns of the bodywarmer are exclusive. Its zips, like the one on the polo, are waterproof. The heat-welded seams of the windbreaker provide optimal insulation. The mugs have a unique geometric handle. The umbrellas have an ergonomic handle for perfect grip.
The choice of materials for certain garments and accessories is in line with the desire to promote sustainable development and well-being. The recycled leather of the wallets and pouches reuses existing materials, while the shirt is made of organic cotton.
“This new collection is aimed at PEUGEOT customers and non-customers alike, as well as sales teams. With this range, we have taken the gamble of upgrading all the brand's points of expression. With a trendy and ready-to-wear design, it is now up to each individual to show who the Lions of today are", said Arnault Gournac, PEUGEOT Design Lab Director.
The PEUGEOT Lifestyle collection with the new logo complements the PEUGEOT SPORT, 1810 and LEGEND collections, also designed by the PEUGEOT DESIGN Lab studio. It is available from today on the online shop https://boutique.peugeot.com