PEUGEOT, leader in the retail segment in France
In the first nine months of 2019, PEUGEOT is the leader in VP sales on the consumer channel in France. This performance continues to be driven by the commercial dynamics of the SUV range, which represents one car in five of the SUVs, but also a range effect with three other vehicles that are leaders in their segment: the PEUGEOT 308, the PEUGEOT 508 and the PEUGEOT Rifter. This favourable context at the dawn of the launch of the new PEUGEOT 208 at the beginning of October 2019, gives us reason to hope that this new generation will be well received by customers in France.
Over the same period, PEUGEOT's market share in the LCV market continued to increase and grew by +0.3 points compared to the previous year.