PEUGEOT is presenting the new PEUGEOT e-208 at the ATP Finals tournament in London
As Platinum Partner of the ATP Tour since 2016, PEUGEOT will be present, as Partner and Official Car, at the Nitto ATP Finals in London which will be held from 10 to 17 November 2019 at the O2 Arena. Among the 8 best players in the world, 2 PEUGEOT ambassadors will wear the brand's colours during the event: the German Alexander Zverev and the Italian Matteo Berrettini.
The Brand will offer an electrical experience with the exhibition of the new PEUGEOT e-208 and an animation on the theme of the energy transition.
Alexander Zverev (n°7 in the ATP ranking) and Matteo Berrettini (n°8 in the ATP ranking) will face the other 6 best players in the world: Rafael Nadal, Novak Djokovic, Roger Federer, Daniil Medvedev, Dominic Thiem and Stefanos Tsitsipas.
As Partner and Official Car of the tournament, PEUGEOT will be providing players and Officials present in London with a fleet of 36 vehicles composed of PEUGEOT 508, 508 SW, 308 SW, 3008, 5008 and Traveller.
The new PEUGEOT e-208 will be on show in the O2. Because the energy transition is a real opportunity, the new PEUGEOT 208 will be, from the moment it is launched, in electric, petrol or diesel versions. Perfectly in line with the PEUGEOT brand's move upmarket, this new generation of PEUGEOT 208 stands out thanks to its sharp design, injecting both youth and energy. With its innovative and distinctive style, the new PEUGEOT 208 is also breaking new ground with a new generation of the PEUGEOT i-Cockpit© with 3D head-up combination and a range of driving aids from the upper segments.
An experimental stand will offer a 100% electric experience on the theme of the energy transition.
Finally, a giant screen, placed in front of the main entrance of the O2, will allow the 400,000 visitors to watch PEUGEOT commercials, videos of the player ambassadors and follow the progress of the matches during this tournament live.