PEUGEOT presents its 504 LEGEND collection of lifestyle products | Media Peugeot International

PEUGEOT presents its 504 LEGEND collection of lifestyle products

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Mon, 16/04/2018 - 14:00
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This year, PEUGEOT celebrates the 50th anniversary of its iconic 504. To mark this anniversary, PEUGEOT has produced a new collection of t-shirts, cap, mug, badges and scale models. PEUGEOT’s Design Lab designers have given the collection a signature neo-retro style directly inspire by the 504s range of 60’s paint colours. The 504 LEGEND range is available now on the PEUGEOT online store and at PEUGEOT dealers worldwide.



The LEGEND 504 lifestyle collection produced by PEUGEOT Design Lab will be adored by ardent fans of this iconic car. The t-shirts (€25 incl. VAT) and the mug (€15 incl. VAT) bear a stylised drawing of the 504 Coupé, with its characteristic quad headlights. The colours of the t-shirts (white, grey, red and sky blue) are inspired by the colours of the original 504. The cap (€15 incl. VAT) is embroidered with the heraldic lion that appeared on the front grille of the cars in 1968. The set of twenty-four badges (€30 incl. VAT) in 60’s style colours can be worn on jackets, bags or t-shirts. The limited-edition box of two 1:43 scale miniature models - the 504 Coupé and Cabriolet (€99.90 incl. VAT) - is certain to delight collectors (limited to 1000 pcs).

PEUGEOT is dedicating this collection to the legendary 504, which is 50 years old this year. Its excellent road handling lies at the root of the brand's reputation when it comes to driving pleasure. Awarded Car of the Year in 1969, it became available as a saloon, coupé, cabriolet, estate and even a pick-up. A 504 Saloon and a V6 Coupé will be joining the line-up for the Tour Auto 2018, from 23 to 28 April.

The 504 LEGEND lifestyle collection, presented In April, completes the retro and trendy LEGEND lifestyle collection. Available from the PEUGEOT online store and at PEUGEOT dealers worldwide.

Discover all of the products in the Peugeot lifestyle store at https://boutique.peugeot.com

Full information about Peugeot Design Lab is available at www.peugeotdesignlab.com

Go behind the scenes of the Peugeot Design Lab projects on Instagram: @peugeotdesignlab

Find Peugeot Design Lab on Facebook: www.facebook.com/peugeotdesignlab

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