MIKA and the PEUGEOT 108: a chic and elegant partnership
Elegant, connected, and multifaceted, the PEUGEOT 108 has found itself a fabulously fun and chic partner at the beginning of the year: the singer and songwriter-composer MIKA. This outgoing urban dandy, famous for his inventive and colourful style, is the new ambassador of the 108 compact city car and its new Collection range available in five vibrant, pop colours.
MIKA and the PEUGEOT 108 make a perfect pair, both being utterly urban, imaginative, and elegant. The new advertising campaign underlines the partner-in-crime relationship and creativity between MIKA and his 108, and the way they complement and influence each other and playfully transform the world around them.
The PEUGEOT 108 Collection offers lively and daring colours, as well as customisation options which change each year with new colour combinations, both inside and out: interiors, floor mats, door sills, mirror housings, and decals.
MIKA is the ultimate pop star, an icon who appeals to all generations and has notched up countless international hits and industry awards since 2007 — his latest album ‘No place in Heaven’ achieved platinum status in France in 2016 - the fourth time he has reached this mark.
"It is an honor to be associated with such an iconic French brand - PEUGEOT. I have grown up with it my entire life and have always loved their aesthetic and design. The new campaign is a fun collision of my world and that of the 108 ! We had a great time creating it and you can feel it watching the ad." MIKA.